Not a Beauty Contest

As Maria Godoy reports, ugly produce is selling like gangbusters in Europe. It began with a campaign by Intermarche, France’s third-largest supermarket:

“That initial campaign, launched in March, was quite successful: Marcel, the creative agency behind Intermarche’s campaign, says overall store traffic rose 24 percent. It was so successful, in fact, that Intermarche brought the idea back for a week in October in all of its 1,800 stores, and its competitors in France, Auchan and Monoprix, have launched similar initiatives.”