Mexican president Andrés Manuel López Obrador is encouraging citizens to adopt a healthy diet, writes Jude Webber—even as the United States-Mexico-Canada Agreement goes into effect, making Mexico a prime market for processed food.

“The president’s crusade against junk food has been given a new urgency because of Covid-19, which is particularly dangerous for the nearly three-quarters of Mexicans who are overweight or obese and 16 per cent who are diabetic. But it has also intensified pressure on processed food manufacturers who are major investors in Mexico and are upset at the plans to slap warning labels screaming ‘too much salt,’ ‘too high in calories’ or ‘too much fat’ on snacks and sodas later this year.”