In light of declining sales, McDonald’s is streamlining its menu options, says Jenn Harris:
“In a statement, McDonald’s said it would simplify its current menu by offering one Quarter Pounder with cheese instead of the current four. Variations include a bacon-and-cheese burger, a deluxe Quarter Pounder and a Double Quarter Pounder with cheese.
“The company also said it would test offering one premium chicken sandwich versus three — though the current McDonald’s menu shows eight premium grilled and crispy chicken sandwiches. The company also said it would cut its snack wraps from three to one. The current menu shows seven.”