Living the Dream

While some children of immigrants are becoming doctors and lawyers, others are opting to start food businesses, reports Rachel Wharton:

“The increased desire to swap a cubicle for a food cart is driven by several reasons, says Ann Daw, president of the national Specialty Food Association, which has seen membership applications roughly double in the past five years. Not only is there a ‘relatively low cost of entry’ to the industry, she says, ‘Part of it is being a little bit in control of your own life’ as an entrepreneur, which Daw says is extra-enticing to younger generations.

“‘The appeal of food — the awareness, the entertainment — has never been higher,’ Daw adds.”